Product Marketing Manager

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is seeking a dynamic and strategic Product Marketing Manager, who will be responsible for developing and executing go-to-market strategies to drive the adoption and success of products in the market. This role will collaborate closely with cross-functional teams, including product management, sales, and customer success, to define positioning, messaging, and target audiences. This role involves conducting market research, creating compelling marketing materials, and analyzing the effectiveness of campaigns to optimize performance. The Product Marketing Manager ensures alignment between the product's value proposition and customer needs, enabling sustained growth and competitive differentiation.
Reporting to the Director of Product Marketing, you will be a key driver in collaborating across multiple critical outcomes, including successful product launches, actionable market insights, and identifying and executing on activities to increase market adoption.

Key Responsibilities:

• Product messaging and positioning – Develop product messaging & positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.
• Content – Lead the content strategy & creation charter to develop top, mid, and bottom of funnel content for the offering.
• GTM enablement – Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
• Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.
• Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.
• Evangelism – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.
  

Qualifications

• Graduate degree with 8+ years prior experience in a similar position, with minimum 5 years experience in working with product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.
• Ability to understand complex technology and translate it into simple & easy marketing content.
• Proven experience in building marketing plans, buyer persona/ideal customer profile, and liaising with senior stakeholders.
• Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
• Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
  

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.