Product Manager - Onboarding & Customer Journey

About the Company Our client is a fast-growing e-commerce platform redefining online shopping experiences for the Indian consumer. With a deep focus on personalization, reliability, and user engagement, they aim to simplify digital commerce for millions of users. Role Overview We are looking for a passionate and customer-obsessed Product Manager to own and drive the end-to-end onboarding and customer journey experience across the platform. You will play a critical role in improving user conversion, retention, and lifetime value by crafting seamless, intuitive, and high-impact first-time user experiences (FTUE) and returning customer flows. Key Responsibilities Own the onboarding journey of new users from sign-up to first purchase; optimize for activation and conversion. Define and execute the product roadmap for customer journeys with clear KPIs like retention, time to first transaction, and NPS. Analyze customer behavior and drop-offs across key funnel stages and identify friction points in the journey. Collaborate with design, engineering, growth, and data teams to build, test, and launch features and enhancements. Leverage qualitative and quantitative insights (user research, heatmaps, funnels, etc.) to make data-driven decisions. Partner with marketing and CRM to create contextual, personalized journeys across multiple touchpoints (in-app, push, email, etc.). Run A/B experiments to validate hypotheses and improve metrics continuously. Work closely with analytics to define event tracking and ensure all product decisions are measurable. Qualifications & Experience 4–8 years of total experience with at least 2+ years in a product management role, preferably in e-commerce, or consumer tech. Strong understanding of customer onboarding, user funnels, and lifecycle journeys. Demonstrated experience working on customer-facing digital products at scale. Show more Show less