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Product Manager II

Product Manager II

Nykaa

4 - 6 years

0 Lacs

Gurugram Haryana India

Posted:1 day ago| Platform:

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Skills Required

seo marketing automation drive strategies stack ai ml strategy agile crm design analytics engineering orchestration tracking metrics research data analysis openai management architecture content optimization ads communication segmentation query sql

Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a Product Manager - MarTech & SEO at the PM2 or SPM level to lead high-impact initiatives across marketing automation and organic growth. You will define and drive product strategies to scale Nykaa’s MarTech stack, integrate AI/ML capabilities, and lead innovation in organic search visibility (SEO, SEO in GenAI world).

Roles & Responsibilities -

Own the roadmaps for Nykaa’s Martech Platform as well as SEO strategy and product enhancements to drive organic traffic as well optimize efficiencies for paid traffic
Drive implementations and integrations across tech stack, spearheading agile sprints, user stories, and UAT. Own end-to-end delivery
Collaborate with CRM, Performance Marketing, Design, Analytics and Engineering teams to build seamless campaign orchestration workflows and deliver high impact Martech solutions
Tracking key performance metrics for Martech Platform
Conduct A/B experiments, user research, and data-driven analysis to validate hypotheses and drive continuous improvement.
Keep abreast of the latest SEO trends, Martech innovations, and evolving LLM ecosystem (e.g., OpenAI, Google Gemini) and explore agentic AI use cases for marketing automation and SEO

Required Skills -

4-6 years of product management experience, with at least 2 years in Martech/ SEO
Strong understanding of SEO technical architecture, schema, on-page SEO, and content optimization.
Deep understanding of the marketing ecosystem and hands-on experience working with Martech tools (e.g.,Meta Ads, Google Ads, CRM, tracking platforms).
Excellent analytics, communication and stakeholder management skills
Demonstrated experience implementing AI/ML use-cases (e.g., predictive models, generative AI, user segmentation, content generation).
Technical proficiency to write product specs, define APIs, query basic SQL, and discuss architecture with developers.
Prior experience with eCommerce or high-scale B2C platforms is a plus.

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Nykaa

E-commerce/Retail

Gurugram

1000+ Employees

24 Jobs

Key People

Falguni Nayar

Founder & CEO
Anchit Nayar

CEO - Nykaa Fashion
Nina Elavia Jaipuria

Executive Director, TV Network
Srinivas Rao

Chief Financial Officer

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Product Manager II