Job
Description
At Aramya, we’re redefining fashion for India’s underserved Gen X/Y women, offering size-inclusive, comfortable, and stylish ethnic wear at affordable prices. Launched in 2024, we’ve already achieved ₹40 Cr in revenue in our first year, driven by a unique blend of data-driven design, in-house manufacturing, and a proprietary supply chain. Today, with an ARR of ₹100 Cr, we’re scaling rapidly with ambitious growth plans for the future. Our vision is bold to build the most loved fashion and lifestyle brands across the world while empowering individuals to express themselves effortlessly. Backed by marquee investors like Accel and Z47, we’re on a mission to make high-quality ethnic wear accessible to every woman. We’ve built a community of loyal customers who love our weekly design launches, impeccable quality, and value-for-money offerings. With a fast-moving team driven by creativity, technology, and customer obsession, Aramya is more than a fashion brand—it’s a movement to celebrate every woman’s unique journey. About the Role We’re looking for a data-driven, business-oriented Product Manager to join our team. This role is critical in shaping our digital product experience across customer touchpoints. You will play a central part in enabling Aramya’s growth by solving real user problems and unlocking strategic opportunities across the D2C funnel. Key Responsibilities Own the end-to-end product lifecycle: strategy, roadmap, development, launch, and continuous iteration. Drive impact across acquisition, retention, conversion, and user satisfaction using first-principles product thinking. Collaborate cross-functionally with engineering, design, growth, marketing, and operations to ship high-impact features. Translate user and business problems into scalable, tech-enabled solutions. Use customer insights, analytics, and experimentation (A/B testing, cohorts, funnel analysis) to make informed decisions. Define and track key product metrics; ensure alignment with business goals and growth objectives. Continuously enhance the post-purchase and repeat customer journey to maximize lifetime value. What We’re Looking For Pedigree: Tier-1 educational background (IITs, IIMs, ISB, NITs or top global universities). Experience: 2–4 years in a top-tier consulting firm (McKinsey, BCG, Bain) or product/growth role in a fast-scaling D2C startup. Strong analytical and problem-solving skills; structured, data-first mindset. Proven ability to manage cross-functional stakeholders. Good to Have Comfortable with product analytics tools like Mixpanel, GA, Amplitude, and working knowledge of SQL. Experience working on e-commerce product flows: catalog, checkout, post-purchase. Exposure to CRM tools and marketing funnels. Understanding of women's fashion or consumer behavior in D2C retail. Show more Show less
