Product Manager

Position Summary:

Product Manager

Key Responsibilities:

• Develop and implement strategic and tactical marketing plans to achieve product objectives.
• Conduct detailed market analysis including competitor intelligence, customer insights, and sales performance.
• Collaborate with cross-functional teams (Sales, Medical Affairs, Regulatory, Supply Chain) to ensure successful product launches and ongoing promotion.
• Define and monitor product KPIs (market share, sales, growth trends).
• Manage the product lifecycle including new indications, line extensions, and portfolio rationalization.
• Plan and execute promotional campaigns, CME activities, product training, and scientific communication.
• Engage with KOLs, HCPs, and key stakeholders to gather insights and support brand positioning.
• Develop marketing collaterals such as visual aids, brochures, digital content, and product literature.
• Coordinate with the field force to implement marketing strategies and monitor field feedback.
• Prepare forecasts, budgeting, and P&L oversight for assigned brands.

Qualifications:

• Bachelors degree in Pharmacy, Life Sciences, or related field. MBA in Marketing or Healthcare Management is preferred.
• 3–7 years of experience in pharmaceutical marketing/product management.
• Strong understanding of pharmaceutical industry dynamics, regulatory framework, and therapeutic areas.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in MS Office; knowledge of CRM tools and digital platforms is a plus.
• Experience with

  specialty care, branded generics, or biologics

  is advantageous.
• Exposure to

  product launches

  and

  market development activities

  in domestic or international markets.