Planning Director

Job Title:

Location:

Department:

Reporting To:

About the Role

Planning Director

Key Responsibilities

• Strategic Ownership:

• Lead the strategic direction for client businesses – from brand and campaign planning to CRM and digital ecosystem thinking.

• CRM & 1:1 Marketing Focus:

• Develop intelligent, data-driven CRM strategies that deepen customer relationships, personalize brand experiences, and deliver measurable impact across the funnel.

• Integrated Thinking:

• Connect the dots across platforms, audiences, and experiences – from ATL to digital to loyalty journeys – with a consistent, insight-driven approach.

• Creative Collaboration:

• Partner closely with creative teams to craft briefs and spark ideas that are rooted in insight and designed to engage, convert, and retain.

• Insight & Intelligence:

• Mine data, trends, and human truths to uncover powerful insights – from macro cultural shifts to micro behavior patterns.

• Client Engagement:

• Serve as a trusted strategic advisor to senior clients, facilitating workshops, leading presentations, and shaping business conversations.

• Team Mentorship:

• Coach and grow a team of junior planners, encouraging curiosity, strategic discipline, and creativity.

What You’ll Bring

• 8–12 years of strategy experience in a creative/digital/CRM agency or consultancy.
• Proven track record in brand building, campaign strategy, and CRM/loyalty planning.
• Ability to turn data into insight and insight into action.
• Confidence in presenting to clients and leading strategic conversations.
• Strong storytelling, writing, and visualization skills.
• A collaborative spirit and passion for solving problems creatively.

Nice to Have

• Experience in customer journey mapping, martech ecosystems, or performance strategy.
• Familiarity with tools like Adobe Campaign, Salesforce Marketing Cloud, or similar.
• Knowledge of industries like BFSI, automotive, tech, or retail is a plus.

What We Offer

• A dynamic, award-winning environment with iconic brands.
• The backing of the MRM//McCann global network – rich with knowledge, training, and opportunity.
• A team that values bold thinking, deep relationships, and human connections.