Job
Description
As a Planning Director at MRM Gurgaon, you will play a pivotal role in leading the strategic direction for key brands, encompassing brand and campaign planning, CRM strategies, and digital ecosystem development. You will be at the forefront of crafting intelligent CRM strategies that enhance customer relationships, personalize brand experiences, and drive tangible results throughout the sales funnel. Your expertise will be crucial in integrating various platforms, audiences, and experiences cohesively, from traditional advertising to digital channels and loyalty programs, all guided by insightful data-driven approaches. Collaboration with creative teams will be a fundamental aspect of your role as you work closely to develop briefs and generate ideas that are not only grounded in profound insights but also tailored to captivate, convert, and retain audiences effectively. By delving into data, trends, and human behaviors, you will uncover compelling insights that range from broad cultural shifts to intricate behavioral patterns, informing and guiding strategic decisions and creative solutions. Your engagement with senior clients will be characterized by your role as a trusted strategic advisor, leading workshops, delivering presentations, and steering strategic discussions that shape the direction of the business positively. Additionally, you will nurture and mentor a team of junior planners, fostering an environment of curiosity, strategic acumen, and creativity to drive continuous growth and development. To excel in this role, you should possess 8-12 years of strategic experience within a creative, digital, or CRM agency, with a strong track record in brand building, campaign strategy, and CRM/loyalty planning. Your ability to translate data into actionable insights, coupled with adept presentation skills and a flair for storytelling and visualization, will be crucial assets. A collaborative mindset, problem-solving aptitude, and a passion for creative solutions are essential qualities that will contribute to your success in this dynamic and challenging role. Moreover, experience in customer journey mapping, martech ecosystems, or performance strategy would be advantageous, as well as familiarity with tools like Adobe Campaign, Salesforce Marketing Cloud, or similar platforms. Knowledge of industries such as BFSI, automotive, tech, or retail would be a valuable addition to your skill set. Joining MRM Gurgaon offers you a stimulating and award-winning environment working with iconic brands, supported by the extensive global network of MRM//McCann that provides abundant opportunities for growth, training, and knowledge sharing. You will be part of a team that cherishes innovation, deep relationships, and meaningful human connections, fostering an environment where bold thinking and creative problem-solving are highly valued.,
