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Planning Director

Planning Director

GroupM

10 - 15 years

25 - 30 Lacs

bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

analytical skills digital media public relations campaign management shaping media research director manager technology advertising media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This is a Full-time position based in Bangalore. This role plays a crucial part in supporting WPPs mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon s Cross-channel marketing & Prime Video.

RESPONSIBILITIES

Host client meetings and sync-ups
Presentation of strategy and implementation ideas to clients showcasing strategic thinking on brands.
Final responsibility for client s deliverables like Competition analysis, Tactical plans, Mid evals, Post evals, Campaign management reports, Reviews, AOPs
Responsible for expressing the strategic rationale behind media investment decisions and showing the performance vs. expected outcomes
Responsible for the quality of reporting and insights within assigned campaigns.
Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
Deliver quarterly, semi-annual, or annual updates as required (Quarterly business review, Learning Agenda, Platform Evaluations).
Ensure projects/campaigns are tracked and measured based on agreed KPIs.
Ability to guide teams on Tactical Plans, Performance Reports, and Post-Campaign Analysis
Drives how syndicated and first party data is used within the campaign lifecycle.
Support global alignment and collaboration at the Client Pod level.
Ensure successful onboarding of new Essentials by creating onboarding plans.
Manage 2-6 direct media planning reports to support career growth/development.

QUALIFICATIONS

At least 8 to 12 years of experience in the Digital Media or Advertising field
Bachelor s degree in marketing, Communications.
Solid understanding of media concepts/terms, creative and budget requirements
Ability to forecast outcomes of brand/DR campaigns and manage spend
Understanding of Media.

Experience with Media Research Tools (BARC, Yumi, Comscore, GWI, TGI, YouGov).
An Innovative Approach: in use of media, exploration of new forms of media and communication
Strong analytical skills.
Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements
Strong written and verbal communication skills.
Strong organizational skills, detail-oriented and capable of multi-tasking
Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

BONUS POINTS

An MBA in Marketing is a plus.

BENEFITS OF OPENDOOR

Unparalleled Access: Gain direct experience working with one of the worlds most innovative and influential companies.
Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
Global Impact: Be part of a team that is shaping the future of marketing on a global scale

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Planning Director