4 Performance Strategy Jobs

About Lokpriy: In the ever-evolving landscape of trends and influence, Lokpriy emerges as a beacon of popularity and resonance. The very essence of our name, derived from the Sanskrit adjective, signifies not just popularity but a cult status where individuals, objects, or activities become a celebrated part of the cultural tapestry. Lokpriy is more than a brand and marketing company; it's a curator of the popular, an architect of trends, and a storyteller for the celebrated. In our journey, we unfold narratives that not only capture attention but also become woven into the fabric of what's truly liked and approved by the masses. Some of our past and current projects include National Gallery of Modern Art, National Museum, Victoria Memorial Hall, Lovely Professional University, and many more. Website: www.lokpriy.org We are hiring a Brand Manager to support brand campaigns for our diverse portfolio of clients. You'll be instrumental in executing multi-brand projects, managing client relationships, and overseeing content development, with a strong focus on creative quality, timely delivery, and measurable performance outcomes across various accounts. What you'll do: 1. Multi-Brand & Client Management: - Support the execution of brand campaigns across digital and on-ground formats for multiple client brands simultaneously. - Manage day-to-day communication with clients, vendors, and internal teams across various projects. - Help maintain project timelines, trackers, and internal documentation for assigned client accounts. 2. Content & Campaign Development: - Work on content calendars, decks, and social media briefs aligned with the unique brand tone of each client. - Contribute to compelling brand storytelling across platforms for a range of diverse brands. - Coordinate with designers and video teams for timely delivery of assets for all managed campaigns. 3. Performance Strategy & Content Intelligence: - Go beyond tracking metrics - analyze what drives organic performance for each brand and integrate those insights into content strategy. - Manage paid campaigns across platforms (Meta, Google, etc.) for multiple brands, ensuring both organic and paid efforts feed into each other for optimal results. What we are looking for: - 3 years of experience working with cultural institutions, lifestyle brands, or purpose-led campaigns, ideally managing multiple brands or client accounts concurrently, in an agency environment. - Proven experience managing brand communications across Instagram, YouTube, and Meta ads. - A keen eye for good content, whether it's copy, layout, or a reel. - Basic understanding of video production, reels, and storytelling formats. - Great people skills and a demonstrated ability to manage client relationships. Nice to Have: - Experience working with lifestyle, cultural, or purpose-led brands. - Exposure to events, exhibitions, or experiential marketing projects. - Interest in the arts, culture, or heritage. Why Lokpriy: We care about good work, but we also care about how people feel while doing it. There's space to speak up, to try, and to get better together. Empathy matters - whether it's in feedback, collaboration, or just how we show up for each other. The team values trust, support, and ownership, without too much fuss.,

As a Planning Director at MRM Gurgaon, you will play a pivotal role in leading the strategic direction for key brands, encompassing brand and campaign planning, CRM strategies, and digital ecosystem development. You will be at the forefront of crafting intelligent CRM strategies that enhance customer relationships, personalize brand experiences, and drive tangible results throughout the sales funnel. Your expertise will be crucial in integrating various platforms, audiences, and experiences cohesively, from traditional advertising to digital channels and loyalty programs, all guided by insightful data-driven approaches. Collaboration with creative teams will be a fundamental aspect of your role as you work closely to develop briefs and generate ideas that are not only grounded in profound insights but also tailored to captivate, convert, and retain audiences effectively. By delving into data, trends, and human behaviors, you will uncover compelling insights that range from broad cultural shifts to intricate behavioral patterns, informing and guiding strategic decisions and creative solutions. Your engagement with senior clients will be characterized by your role as a trusted strategic advisor, leading workshops, delivering presentations, and steering strategic discussions that shape the direction of the business positively. Additionally, you will nurture and mentor a team of junior planners, fostering an environment of curiosity, strategic acumen, and creativity to drive continuous growth and development. To excel in this role, you should possess 8-12 years of strategic experience within a creative, digital, or CRM agency, with a strong track record in brand building, campaign strategy, and CRM/loyalty planning. Your ability to translate data into actionable insights, coupled with adept presentation skills and a flair for storytelling and visualization, will be crucial assets. A collaborative mindset, problem-solving aptitude, and a passion for creative solutions are essential qualities that will contribute to your success in this dynamic and challenging role. Moreover, experience in customer journey mapping, martech ecosystems, or performance strategy would be advantageous, as well as familiarity with tools like Adobe Campaign, Salesforce Marketing Cloud, or similar platforms. Knowledge of industries such as BFSI, automotive, tech, or retail would be a valuable addition to your skill set. Joining MRM Gurgaon offers you a stimulating and award-winning environment working with iconic brands, supported by the extensive global network of MRM//McCann that provides abundant opportunities for growth, training, and knowledge sharing. You will be part of a team that cherishes innovation, deep relationships, and meaningful human connections, fostering an environment where bold thinking and creative problem-solving are highly valued.,

As a skilled media buyer with deep experience in running performance-driven campaigns across Facebook and Google platforms, you will play a crucial role in managing structured ad accounts, understanding invoicing processes, and overseeing high-level media operations. Your responsibilities will include managing and optimizing campaigns across Meta and Google platforms, working with invoiced ad accounts to maintain clear financial records, collaborating with internal teams on performance strategy and delivery, and handling budgets with confidence, structure, and attention to platform best practices. To excel in this role, you should have hands-on experience with Facebook Ads Manager and Google Ads, be familiar with monthly invoicing processes and media reconciliation, possess a track record of working on scaled accounts (agency or enterprise preferred), and have a strong understanding of campaign structure, reporting, and platform policy. We are seeking professionals who operate with clarity, precision, and a strong command of paid media strategy. If your experience aligns with these requirements, we would love to connect with you.,

Responsibilities Gather non-functional requirements documents based on client SME inputs, reviewing demos of existing systems Accountable for creating application and infrastructure performance plans/models for a highly scalable, low-latency, highly-available and high-throughput system. Should have experience in defining Performance Strategy and reporting performance baselines required to certify Go-Lives. Should have strong experience in handling multiple tasks and stakeholders Consolidate inputs from project teams, estimate effort using estimation methodologies and prepare test strategy documents based on requirements, testing environment and non-functional attributes Develop or validate test design consisting of scenarios, types of testing and number of cycles of testing required for the test module Understand and performance test the APIs, abstractions and integration patterns to solve challenging distributed computing problems. Should be well versed in documenting the steps performed during course of performance tests cycle including performance test scripts used Should be able to provide mentor support emphasizing performance testing methodology, preparation, scripting, execution planning, simulation and test results reporting. Review complex test case scenarios and develop performance test scripts Ensure that the test environment is set up in collaboration with the client teams, validate test data for different modules, identify risks in data setup, ensure backup and restore process. Review infrastructure of Performance Test environment and ensure timely maintenance of Infrastructure for Performance tests. Design test scenario and execute performance tests, validate results of test executed by team, analyze test results and identify performance bottlenecks Manage onsite and offshore communications Co-ordinate with other support teams like Infrastructure, Database Admin, Network teams to complete the tests successfully. Technical and Professional Requirements: Primary skills: Performance Testing, Jmeter, Loadrunner Preferred Skills: Technology->Performance Testing->Performance Batch Testing Technology->Performance Testing->Performance Engineering->Apache Jmeter Educational Requirements Bachelor of Engineering Service Line Infosys Quality Engineering