performance marketing

Job Title:

About Us – Veranda HigherEd

Veranda HigherEd, a part of Veranda Learning Solutions, is committed to delivering world-class education through advanced online programs. We offer live, interactive certification and degree programs in collaboration with top universities like IITs, IIMs, LPU, Sastra, and more. Our mission is to provide affordable, high-quality, and outcome-oriented education that empowers working professionals and learners to upskill for the future.

Role Overview:

data-driven and creative Performance Marketing Professional

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms.

• Manage end-to-end campaign setup, tracking, reporting, and analysis

  to ensure strong performance metrics (CPL, CPA, ROAS, etc.).
• Conduct

  A/B testing

  on ad creatives, audience targeting, and landing pages to improve performance.
• Collaborate with the

  content and design teams

  to create engaging ad copies and visuals.
• Analyze campaign data to generate insights and

  recommend optimization strategies.

• Stay updated with industry trends, tools, and platform algorithms

  to leverage new opportunities.
• Work closely with sales and product teams to align marketing strategies with business goals.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of proven experience in

  performance marketing or digital advertising.

• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and Analytics tools.

• Strong understanding of conversion tracking, attribution models, and funnel optimization.

• Analytical mindset with proficiency in Excel, Google Analytics, and Data Studio (or similar tools).

• Excellent communication, presentation, and collaboration skills.

Preferred Skills:

• Experience in

  EdTech or B2C digital marketing

  .
• Familiarity with

  marketing automation tools (HubSpot, Zoho, etc.).

• Knowledge of SEO, email marketing, and retargeting campaigns.

• 
  
• Indian Express – Advanced Certification Courses
• News18 – No Entrance Exam Required