performance marketing

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About SRV Media

performance marketing, branding, creative storytelling, and technology


Job Overview

Performance Marketing Specialist


Key Responsibilities

  • Plan, execute, and optimize

    paid campaigns

    on Google Ads, Meta Ads Manager, LinkedIn, and other platforms.
  • Monitor KPIs such as

    CPC, CPA, CTR, ROAS

    , and provide weekly/monthly performance reports.
  • Conduct

    keyword research, competitor analysis, and audience segmentation

    for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run

    A/B testing

    for creatives, copies, and targeting strategies.
  • Manage campaign budgets, forecast spends, and ensure high ROI delivery.
  • Stay updated with the latest

    digital marketing trends, algorithms, and ad platform updates

    .


Required Skills

  • Strong expertise in

    Google Ads (Search, Display, YouTube)

    , Meta Ads, and LinkedIn Ads.
  • Proficiency in campaign optimization and

    conversion tracking (Google Analytics, Tag Manager, Pixel setup)

    .
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.


Preferred Qualifications

  • Google Ads and Meta Blueprint certifications.
  • Experience in

    agency environments

    with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.

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SRV Media

Digital Marketing & Technology

Tech City

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