Performance Marketing Specialist

Location - OMR, Chennai

Job Overview:

Performance Marketing Specialist

You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.

Key Responsibilities:

• Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.
• Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.
• Conduct regular A/B testing and creative experimentation to improve ad efficiency and audience engagement.
• Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.
• Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).
• Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.
• Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.

Key Requirements:

• 3 to 5 years of hands-on experience in performance marketing, preferably in a digital marketing agency or managed services environment.
• Proven expertise in running and optimizing paid campaigns on platforms like Google Ads and Meta Ads.
• Strong analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Proficiency with tracking and reporting tools such as Google Analytics, Google Tag Manager, and similar platforms.
• Excellent verbal and written communication skills in English, with confidence in client-facing roles.
• Ability to multitask, manage multiple client accounts, and deliver results within deadlines.
• Experience in both B2B and B2C campaign strategies is a strong advantage.

What We Offer:

• Competitive salary and equity options.
• A flexible work environment with hybrid work options.
• Be part of a revolutionary team developing a product that simplifies digital advertising.
• Help make marketing accessible and affordable for mid-market to large enterprises
• Empower brands to scale their marketing effortlessly through an innovative, user-friendly platform.
• Drive growth and success for businesses across industries with cutting-edge marketing solutions.
• Collaborate with a diverse and dynamic team passionate about technology and innovation.
• Accelerated growth opportunities in a fast-growing company backed by top investors.

Culture at Zocket:

• Innovative & Fast-Paced: We thrive on creativity and quick execution, encouraging new ideas to solve challenges.
• Team Collaboration: Every voice matters, and teamwork is at the core of what we do.
• Balanced Work Life: Spontaneous chai breaks, lunch outings, and gaming sessions keep the atmosphere fun.
• Flexible & Open-Minded: We welcome experimentation and fresh perspectives.
• Ambitious & Goal-Driven: We set bold goals and work hard to achieve them.
• Inclusive & Supportive: Everyone feels a sense of belonging, with a focus on collaboration and support.
• Employee-centric: At Zocket, we’re all about people first. Our employee-centric culture thrives on continuous feedback, open communication, and a genuine commitment to listening to and supporting our team. We believe that when we take care of our employees, they, in turn, take care of the product, creating a positive ripple effect throughout the organization.

Here is a Sneak Peak into the culture at Zocket:

What Makes You a Zocketeer?

• Agile: We are a fast-paced hyper-growth company, it takes agility to be able to thrive in this environment
• Cross-Functional: Being a 10-100-stage startup, you are bound to work with all functions, it is critical for one to work with all teams.
• Bias for Action: Get things done and get them done quickly. Period.
• Customer Obsession: Always keep the customer at the core of decision-making. Drive innovation by understanding customer needs and delivering value consistently.
• Resilience & Perseverance: Startups come with challenges, but we stay resilient. We tackle obstacles with determination, and we encourage a can-do attitude that helps us overcome difficulties
• Growth-Oriented: We support continuous learning and professional development.

Join Zocket for a dynamic work environment where innovation and fun go hand in hand!