Performance Marketing Specialist

Job Title:

Location:

Company:

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Experience Required:

About the Role:

Performance Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across

  Google, Facebook, Instagram, YouTube, and other relevant channels

  .
• Manage ad budgets, targeting, A/B testing, audience segmentation, and bidding strategies to maximize performance.
• Track and analyze campaign performance metrics such as

  CPA, ROAS, CTR, CPC, conversions

  , and

  customer LTV

  .
• Collaborate with the creative/content team to develop compelling ad copies, creatives, and landing pages that drive results.
• Conduct in-depth keyword research and competitor analysis to identify opportunities for campaign growth.
• Stay updated with platform algorithm changes, new features, and performance trends.
• Create detailed performance reports and dashboards to communicate campaign progress and insights to internal teams and clients.
• Identify opportunities to scale campaigns profitably and improve performance through continuous testing and innovation.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

• 2–4 years of proven experience

  in performance marketing, preferably in a digital agency or D2C brand setup.
• Strong hands-on experience with

  Google Ads, Facebook Ads Manager, YouTube Ads, and remarketing platforms

  .
• Proficiency in tools like

  Google Analytics, Google Tag Manager, Meta Business Suite, and Excel/Sheets

  .
• Deep understanding of performance metrics, conversion tracking, attribution models, and funnel optimization.
• Strong analytical skills and data-driven mindset.
• Ability to manage multiple accounts and budgets efficiently.
• Google Ads and Meta certifications are a plus.

Preferred Experience:

• Experience managing campaigns for

  FMCG, lifestyle, wellness, or e-commerce brands

  .
• Experience with affiliate marketing, influencer paid campaigns, or programmatic ads is an added advantage.

Why Join Sociapa?

Be part of a growing, fast-paced, and collaborative environment where your ideas are valued and performance speaks louder than anything. Work with leading brands and help drive measurable impact through strategic performance marketing.

To Apply:

hr@sociapa.com