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Rayna Tours
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Performance Marketing Specialist

Performance Marketing Specialist

Rayna Tours

0 years

0 Lacs

pune maharashtra india

Posted:6 hours ago| Platform:

Apply

Skills Required

marketing ads strategies governance tracking crm drive webflow wordpress mobile ux seo report engagement ids compliance data routing scoring looker excel hubspot testing hotjar

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

1) Paid & Performance Marketing

Own full-funnel campaigns across
Google Ads (Search, PMax, Display, YouTube)
,
Meta
,
TikTok
, and relevant travel affiliates/OTAs.
Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).
Set up
UTM
governance, conversion tracking via
GA4 + GTM
, and offline conversions/CRM feedback loops.
Run continuous
A/B tests
(ad copy, creatives, landing pages, audiences, bidding) and drive
CRO
on-site.
Create and manage
landing pages
(Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.
Report weekly on
ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share
, and channel-wise contribution to bookings.

2) Email & WhatsApp Marketing + Sales Coordination

Plan, build, and send
Email & WhatsApp
journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).
Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.
Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).
Work with
Sales/Contact Center
to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.
Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.

Skills & Qualifications

performance campaigns

Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio

email/CRM

A/B testing & CRO

Data-driven mindset; can translate insights into clear actions and forecasts

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