Performance Marketing Specialist (Meta & Google Ads)

Location: Only for udaipur inhouse

Experience Required: Minimum 3+ years of hands-on experience in end-to-end campaign management

About the Role

Performance Marketing Specialist with deep technical and strategic expertise

Key Responsibilities

• Campaign Strategy & Execution
• Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping).
• Conduct in-depth keyword research and align campaigns with product positioning and target audience needs.
• Manage Google Merchant Center (GMC) feeds for e-commerce campaigns.
• Tracking, Data & Tools
• Implement and manage Google Tag Manager (GTM), pixel/event setups, and conversion tracking.
• Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution.
• Explore and integrate new ad-tech tools and automation to improve efficiency and performance.
• Optimization & Scaling
• Monitor campaign performance to maximize ROAS and reduce CPA.
• Run A/B testing on creatives, ad copies, audiences, and landing pages.
• Identify trends, insights, and scaling strategies backed by real data.
• Analytics & Reporting
• Prepare clear performance reports using Google Analytics/GA4 and platform dashboards.
• Present actionable insights and improvement plans to management.

Key Requirements

• Sound knowledge of:
• Google Tag Manager (GTM) and pixel/event setups
• Ads API setup and troubleshooting
• Keyword research and product understanding
• Google Merchant Center (GMC) for e-commerce advertising
• 3+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements
• Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models
• Highly analytical with a performance-first mindset and ability to turn data into action
• Updated with latest ad tools, trends, and platform policy changes

What We Offer

• Competitive salary with performance-linked incentives
• Opportunity to manage high-budget campaigns with aggressive growth goals
• A fast-paced, results-oriented work environment