Performance Marketing Specialist (Meta & Google Ads)

Company

Location

Shift

Work Environment

Role Overview

We are looking for an experienced Media Buyer (3–4 Years) with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be able to manage paid campaigns end-to-end, optimize ROI, and work closely with the marketing team to achieve business objectives.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Conduct keyword research, audience targeting, and budget planning for effective campaigns.
• Monitor campaign performance and optimize for maximum ROI.
• Prepare detailed performance reports with insights and recommendations.
• Stay updated with the latest advertising trends, tools, and platform updates.
• Collaborate with content and design teams to create engaging ad creatives.

Required Skills & Experience

• 3–4 years of proven experience as a Media Buyer / PPC Specialist.
• Strong hands-on experience in Google Ads Manager and Meta Business Manager.
• Excellent knowledge of campaign optimization techniques (CPC, CPA, ROAS).
• Ability to analyze data and make data-driven decisions.
• Strong understanding of conversion tracking, pixels, and remarketing strategies.
• Experience in managing mid-to-high ad budgets effectively.

Perks at Logicode Inc.

• Flexible & friendly work environment.
• Opportunity to work on international campaigns (UK projects).
• Career growth in performance marketing.
• Supportive and collaborative team culture.