Meta Ad and Google Ad Specialist

Location: S.G Highway, Ahmedabad

Employment Type: Full-time

Reports To: Marketing Manager

Job Summary:

The Meta Ad and Google Ad specialist is responsible for planning, managing, and nurturing ads across various platforms to meet marketing objectives. The role involves analyzing market trends, tracking campaign performance, and ensuring that marketing investment achieve maximum ROI.

Key Responsibilities:

• Identify target audiences and plan media campaigns that align with business goals.
• Negotiate with media vendors to secure cost-effective placements and favorable terms.
• Launch and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
• Conduct competitor analysis and stay updated on industry trends and best practices.
• Prepare detailed reports on campaign performance and insights.
• Collaborate with creative, content, and marketing teams to ensure cohesive campaigns.
• Communicate results and recommendations to stakeholders.

Qualifications:

Education: Bachelor’s degree in marketing, Advertising, Business, or a related field.

Required Experience:

1-2 Years as a Media Buyer or in a similar role.

Skills:

• Proficient in Facebook Business Manager and Ads Manager.
• Proficiency in using Google Analytics for tracking performance and making data-driven decisions.
• Understanding of Snap Ads Manager for running dynamic and Story ads.
• Proficient in TikTok Ads Manager.
• Experience with Native Advertising
• Knowledge of website monetization strategies using AdSense