Performance Marketing Specialist (Meta & Google Ads)

We are looking for a highly skilled Performance Marketing Specialist who can plan, create, optimize, and scale Meta Ads & Google Ads campaigns to drive sales, leads, and ROI.
The ideal candidate should have strong experience in E-commerce lead generation and ROI-focused campaigns.

Key Responsibilities

• Plan & execute high-performing ad campaigns on:
• Meta Ads (Facebook + Instagram)
• Google Ads (Search, Display, Shopping, Performance Max)
• Audience research, competitor targeting & funnel strategy
• Daily performance tracking: CPC, CPA, ROAS, CTR, LTV
• Creative strategy development (Reels, Creatives, Headlines, Hooks)
• Optimize campaigns for lower cost & high conversions
• Retargeting funnels for abandoned cart & past visitors
• A/B testing for creatives, landing pages, and audience sets
• Pixel, Conversion API & UTM tracking setup
• Weekly reporting to founders/management

Role Requirements

• Minimum 3.5 to 5 years of experience in Performance Marketing
• Proven results with E-commerce or Lead Gen
• Knowledge of Tracking & Attribution setup: Meta Pixel, GA4, GTM
• Deep understanding of custom audience & lookalike audience
• Ability to scale campaigns from ₹20k to ₹1L+ per day
• Experience in: E commerce and B2b Sales And IT Company - ( Lead generate for IT projects )
• ROAS improvement
• Landing page optimization
• Budget scaling & revenue forecasting

Job Type: Full-time

Pay: ₹25,000.00 - ₹42,862.07 per month

Work Location: In person