PPC Expert

Performance Marketing Specialist (Meta & Google Ads)

Job post summary

 Month: August 2025

Job description:

Location: Please note Only for Udaipur Location

Experience Required: Minimum 2+ years of hands-on experience in end-to-end campaign management

Role:-

About the Role

We are looking for a highly skilled Performance Marketing Specialist with deep technical and strategic expertise in Meta and Google Ads. The candidate should be results-driven and capable of consistently delivering high ROAS (Return on Ad Spend) while managing campaigns efficiently at scale.

Key Responsibilities

Campaign Strategy & Execution

Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping).

Conduct in-depth keyword research and align campaigns with product positioning and target audience needs.

Manage Google Merchant Center (GMC) feeds for e-commerce campaigns.

Tracking, Data & Tools

Implement and manage Google Tag Manager (GTM), pixel/event setups, and conversion tracking.

Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution.

Explore and integrate new ad-tech tools and automation to improve efficiency and performance.

Optimization & Scaling

Monitor campaign performance to maximize ROAS and reduce CPA.

Run A/B testing on creatives, ad copies, audiences, and landing pages.

Identify trends, insights, and scaling strategies backed by real data.

Analytics & Reporting

Prepare clear performance reports using Google Analytics/GA4 and platform dashboards.

Present actionable insights and improvement plans to management.

Key Requirements

Sound knowledge of:

Google Tag Manager (GTM) and pixel/event setups

Ads API setup and troubleshooting

Keyword research and product understanding

Google Merchant Center (GMC) for e-commerce advertising

2+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements

Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models

Highly analytical with a performance-first mindset and ability to turn data into action

Updated with latest ad tools, trends, and platform policy changes

What We Offer

Competitive salary with performance-linked incentives

Opportunity to manage high-budget campaigns with aggressive growth goals

A fast-paced, results-oriented work environment

Job Type: Permanent

Experience:

Google Ads: 2 years (Required)

Meta ads: 2 years (Required)

Work Location: In person ( for udaipur only )