PPC Expert

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Responsibilities & Duties

·       To manage the company’s pay per click campaigns under the direction of the Marketing Manager.

·       Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.

·       Creating targeted campaigns including writing required copy and testing landing pages.

·       Working with relevant internal and external stakeholders to create copy and other creative content.

·       Provide regular reports on performance metrics and market related insights.

·       Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.

·       Analyse, monitor and report on competitors PPC campaigns including key words being targeted.

·       Manage and monitor spend to ensure it is in line with the assigned budget.

·       Keep up to date with market and technology related developments.

Skills / Experience / Qualifications

·       Educational Requirements – GCSE/A Levels/Degree (as per company minimum requirements – usually requires a marketing, communications, advertising or business related HND/Degree)

·       Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 

·       Current knowledge of Google Analytics and other digital marketing software and tools.

·       Strong analytical ability and experience to work with a variety of data sources.

·       Strong Excel experience.

·       Ability to communicate effectively with the wider team.

Interested candidate can share their cv to megha@infinitysoftsystems.com