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PPC Expert

PPC Expert

Tech Glide

2 - 4 years

2 - 5 Lacs

chandigarh

Posted:1 day ago| Platform:

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Skills Required

ppc quality improvement bidding campaign management social media competitor analysis research seo digital marketing marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and opportunities for ad campaigns

Campaign Management: Create and manage PPC campaigns on platforms such as Google Ads and Bing Ads to drive relevant traffic

Ad Copy Creation: Develop compelling ad copy and ad creatives that resonate with our target audience

Budget Management: Monitor and optimize campaign budgets to maximize ROI and minimize wastage

Ad Placement: Implement and manage ad placements, targeting, and bidding strategies

Performance Analysis: Regularly analyze and report on the performance of PPC campaigns, making data-driven adjustments to achieve optimal results

Ad Extensions: Utilize ad extensions to enhance the visibility and relevance of our ads

Competitor Analysis: Keep a close eye on industry trends, competitive landscape, and emerging opportunities

A/B Testing: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates

Quality Score Optimization: Work to improve Quality Scores to lower ad costs and enhance ad positions

Collaboration: Collaborate with the SEO team and other marketing professionals to ensure a unified digital marketing strategy

Experience & Overview

Qualifications:
2 to 4 years of experience

Proficiency in

Google Ads, Bing Ads, and other PPC platforms

Requirement

Develop and execute effective PPC strategies to achieve client goals and objectives
Conduct keyword research and analysis to identify valuable opportunities for targeting
Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels

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PPC Expert