PPC Expert

Designation:- PPC Expert/DMM

Experience: 5+ years

Salary: Upto 70 k/ Month

Job Description

We are seeking a performance-driven digital expert who thrives on data, creativity, and scale.

The ideal candidate has hands-on experience managing large ad spends (₹25L+/month) across

multiple platforms and knows how to turn insights into measurable growth.

This role demands a blend of analytical precision, creative strategy, and technical expertise to

optimize performance across paid, owned, and earned media channels.

Key Responsibilities

Performance Marketing (Meta & Google Ads)

● Develop, execute, and scale campaigns across Facebook (Meta), Google Search,

Performance Max, YouTube, Display, and Shopping.

● Own the full funnel — from prospecting to retargeting — while ensuring efficiency in

CTR, CPM, CPA, and ROAS metrics.

● Conduct deep performance analysis to identify high-impact creatives, audiences, and

offers.

● Manage ad budgets up to ₹25L/month, ensuring optimal pacing, scaling, and ROI.

● Build and refine account structures for better testing, reporting, and campaign health.

● Run systematic A/B tests on creatives, copy, landing pages, and audiences.

Tracking, Measurement & Analytics

● Implement and maintain tracking systems using Google Tag Manager (GTM), GA4, and

Conversion APIs.

● Set up advanced triggers, variables, and events to capture user behavior and

conversions accurately.

● Debug and troubleshoot data discrepancies across platforms using Tag Assistant and

Chrome DevTools.

● Maintain alignment between GTM → GA4 → ad platforms for end-to-end attribution.

● (Bonus) Implement privacy-compliant server-side tagging setups.

Creative & Copy Strategy

● Collaborate with the creative team to develop thumb-stopping ad visuals and compelling

copy.

● Identify what drives performance — hooks, offers, user-generated content, or branded

narratives.

● Translate insights into actionable creative briefs that align with campaign objectives.

Retention & Lifecycle Marketing

● Plan and execute customer retention campaigns through Email, WhatsApp, SMS, and

Push.

● Use CRM tools like Klaviyo, Mailmodo, or HubSpot to automate user journeys —

welcome, cart abandonment, win-back, and post-purchase flows.

● Segment audiences using behavioral and RFM logic to deliver personalized

communication.

● Analyze campaign metrics (open rates, CTRs, conversions) to optimize engagement and

revenue.

● Ensure cross-channel alignment between retention efforts and paid remarketing

campaigns.

Data-Driven Decision Making

● Use data visualization tools to present insights and performance narratives to

stakeholders.

● Identify inefficiencies, wasted spend, and growth opportunities across channels.

● Deliver actionable insights — not just reports — to guide creative, landing page, and

funnel optimization efforts.

Core Competencies

● Deep expertise in Meta Ads Manager and Google Ads ecosystem

● Strong grasp of tracking, attribution, and conversion optimization

● Proven ability to handle and optimize large-scale ad spends

● Analytical mindset with command over data interpretation and reporting

● Creative flair for copywriting and visual direction

● Hands-on experience in CRM & marketing automation tools

● Proactive problem-solving with attention to detail and cross-team collaboration

Who You Are

● A performance marketer who’s equally analytical and creative.

● Obsessed with metrics, but understands the human behavior behind them.

● Constantly testing, learning, and refining for better outcomes.

● Thrives in fast-paced environments with ownership and accountability.

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person