Performance Marketing Specialist

Looking for meta ad specialist (media buyer) to join a performance marketing agency. Should have atleast 1 year of experience in meta ads and working with multiple clients at once. Entire training will be provided but should have atleast 1 year of exposure with meta ads

Respnsibilities-

·     Doing Keyword research for google search ads and meta ads

·     Doing Competitive research on meta ad library, google ad transperancy, and Google (for scanning, observation, and inspiration)

·     Making strategy for ad campaigns- audience selection, customer paths, deciding bait and OTO, audience targeting

·     Communicating with clients about research, strategy, content of ads, campaign structure, etc.

·     Ad account setup- people access, pixel, conversion learning, setting up business manager, ad account, technical setup, etc.

·     Copywriting- creating persuasive content for ads and landing page and scripts for video ads according to the research

·     Making content/script of landing page, video ads, and image ads

·     Working with vendors- designers, editors, landing page developers- maintaining good relations with them, and dealing with them respectfully

·     Communicating the project details to the vendors that would contribute to getting the best results

·     Helping clients to convert the leads to customers by providing conversion support calls and consultation on their sales and offer

·     Suggesting conversion strategies to clients

·     Improving the delivery process to maximize efficiency with lowest cost and least amount of time

·     Campaign setup, ad account setup, ad setup- everything from creating to publishing ads

·     Metrics tracking and analysis and reporting of results and changes done.

·     Testing, analysis using analytics tools such as heatmaps, and regular content improvements in landing pages and ads

·     Improving /troubleshoot ads according to the requirement, analysis, and resources available

·     Leading the operations delivery department, managing delivery team members, and making decisions best suited for the business

·     Staying updated with meta and google changes, policies, updates, etc. and make changes in our delivery process accordingly