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Rarr Technologies
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Performance Marketing Specialist

Performance Marketing Specialist

Rarr Technologies

3 - 10 years

7 - 11 Lacs

faridabad

Posted:19 hours ago| Platform:

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Skills Required

social media marketing data analysis bidding google analytics social media data collection digital marketing advertising analytics marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a result-driven Performance Marketing Specialist with hands-on experience in Facebook Ads and Insta Ads. This role is ideal for someone who understands the nuances of paid media optimization and can draw insights from data to improve performance across platforms. The ideal candidate should have a strong foundation in digital marketing, with a focus on Social Media Marketing and Google Analytics 4 (GA4). This individual will play a key role in optimizing our digital marketing efforts, analyzing performance data, and implementing strategies to drive business growth.

Roles and Responsibility

Set up, launch, and optimize campaigns on platforms like Meta (Facebook/Instagram Ads Manager).
Manage audience targeting, including custom audiences, lookalikes, interest-based, and retargeting.
Monitor performance across devices and placements, such as Stories, Reels, and Feed.
Test different bidding strategies, including lowest cost, cost cap, and ROAS targets.
Set up and validate pixel events, custom conversions, and UTMs.
Stay updated with industry trends, platform changes, and new features.

Job Requirements

Proficiently navigate and utilize Google Analytics 4 (GA4) to gather insights into user behavior, traffic sources, and overall website performance.
Create and maintain GA4 custom reports to track key performance indicators (KPIs) and provide actionable insights.
Implement and optimize GA4 event tracking for enhanced data collection.
Generate regular reports on marketing performance, highlighting key metrics and trends.
Provide actionable insights based on data analysis to drive marketing strategy and decision-making.
Collaborate with cross-functional teams to share insights and recommendations for continuous improvement.
Experience with Google Ads, Google Tag Manager, other analytics platforms, and tools.
Knowledge of Affiliate Programs and Google ads is preferred.
Advanced Excel skills.

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Rarr Technologies

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Performance Marketing Specialist