Performance Marketing Specialist

2 years

0 Lacs

Posted:6 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

we are redefining design, creativity, and brand experiences. With a strong focus on innovation, impact, and D2C growth, our team thrives on blending creativity with data-driven strategies.

We are seeking a Performance Marketing Executive (D2C Focus) to drive measurable growth by managing and scaling high-impact paid campaigns across digital platforms. The ideal candidate will have proven experience in D2C performance marketing, building customer acquisition funnels, and driving ROI for consumer brands.


Job responsibilities:

  • Drive end-to-end

    D2C-focused paid campaigns

    across

    Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels

    .
  • Optimize campaigns to maximize ROI, improve CTR, and reduce CPA.
  • Build and optimize

    acquisition funnels tailored for D2C brands

    .
  • Conduct

    A/B testing

    on creatives, ad copies, and landing pages.
  • Analyze campaign performance using

    Google Analytics, GA4, Ads Manager

    , and other relevant tools.
  • Collaborate with content and design teams to develop

    engaging, high-converting creatives

    .
  • Prepare

    weekly/monthly performance reports

    with actionable insights and growth strategies.
  • Stay updated with the latest

    D2C marketing trends, tools, and best practices

    .


Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum

    2 years of proven experience in performance marketing

    .
  • Mandatory experience in D2C brand campaigns & customer acquisition strategies

    .
  • Strong hands-on knowledge of

    Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

    .
  • Familiarity with

    SEO, remarketing, CRO, and funnel optimization

  • Excellent analytical skills with the ability to translate data into strategy.
  • A creative thinker who can balance

    innovation with ROI-driven results

    .

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