Performance Marketing Specialist

Job Description

ob Title: Performance Marketing Specialist Location: JASOLA New Delhi Department: Marketing Reports To: Marketing Manager / Head of Growth / CMO Job Type: Full-Time Job Summary We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize digital marketing campaigns across multiple platforms. You will be responsible for driving user acquisition, optimizing conversion funnels, and maximizing ROI through channels such as paid search, display advertising, social media ads, affiliate marketing, and more. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms. Monitor campaign performance and adjust strategies to meet KPIs such as CPL, CPA, ROAS, and conversion rates. Conduct A/B testing for ad creatives, landing pages, and audience targeting strategies. Analyze data using tools like Google Analytics, Looker Studio, or similar, and create detailed performance reports and insights. Collaborate with design, content, and product teams to create high-performing ad creatives and messaging. Manage ad budgets and forecast ROI and spend efficiency. Research and identify new opportunities to grow reach and conversions via emerging digital channels. Work with SEO, CRM, and automation teams to align performance campaigns with overall marketing strategy. Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 6+ years of hands-on experience in performance/digital marketing. Proficient with Google Ads, Meta Ads Manager, and other digital advertising platforms. Strong analytical skills and proficiency in using analytics tools (Google Analytics, Excel, Looker Studio, etc.). Experience with campaign tracking tools like UTM parameters, Google Tag Manager, or similar. Knowledge of A/B testing and performance optimization techniques. Excellent communication and project management skills. Preferred Qualifications Experience with eCommerce, SaaS, or lead generation businesses. Familiarity with tools like HubSpot, Salesforce, or similar CRMs. Google Ads and/or Facebook Blueprint certifications. Understanding of customer journey mapping and funnel optimization. Why Join Us? Work in a fast-growing, data-driven marketing team. Opportunity to make a real impact on business growth. Competitive salary and performance bonuses. Flexible work environment and remote work options. Job Type: Full-time Pay: ₹12,878.97 - ₹100,000.00 per month Schedule: Day shift Work Location: In person