Performance Marketing Specialist

Performance Marketing Specialist

Key Responsibilities

Paid Advertising (Google Ads & Meta Ads)

• Plan, execute, and optimize high-performing paid campaigns across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience targeting, bidding strategy, and A/B testing to maximize ROI.
• Monitor daily campaign performance and adjust strategies to achieve KPIs such as CPL, CTR, ROAS, and lead quality.
• Create compelling ad copies, creatives, and landing page recommendations for optimal conversions.

SEO (Search Engine Optimization)

• Develop and implement on-page, off-page, and technical SEO strategies to enhance organic visibility.
• Conduct keyword research, competitor analysis, and content optimization.
• Monitor website performance using tools like Google Search Console, Google Analytics, SEMrush, or similar platforms.
• Work closely with content and development teams to improve search rankings and organic lead generation.

Social Media Strategy

• Create and manage data-driven social media strategies tailored to real estate audiences.
• Plan and schedule content across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Analyze performance metrics and optimize campaigns for engagement, reach, and conversions.
• Coordinate with creative teams to develop engaging posts, videos, and reels.

Analytics & Reporting

• Track performance across all digital channels and generate actionable insights.
• Prepare weekly and monthly reports highlighting campaign metrics, learnings, and optimization plans.
• Utilize tools like Google Analytics, Meta Ads Manager, and CRM platforms for data-driven decisions.

Required Skills & Qualifications

• 3+ years of hands-on experience in performance marketing.
• Proven experience in

  real estate digital marketing

  is highly preferred.
• Strong proficiency in

  Google Ads, Meta Ads

  , and SEO strategies.
• Ability to manage budgets, optimize campaigns, and achieve lead-generation targets.
• Strong analytical skills with expertise in tools such as Google Analytics, Tag Manager, Search Console, etc.
• Understanding of social media platforms and content strategies.
• Excellent communication skills, creativity, and attention to detail.

Preferred Qualifications

• Experience working with CRM platforms and marketing automation tools.
• Basic understanding of landing page optimization, funnels, and lead nurturing.
• Certification in Google Ads, Meta Blueprint, or SEO is an added advantage.

Location- Gurugram

On site Job , 6 days working (Monday off)