Performance Marketing Specialist

Were Hiring: Performance Marketing Specialist

Location: Koregaon Park, Pune
Website: thefullcircle.in Job Type: Work From Office (6 Days Working) Experience Required: 3-5 years

About the Role

The Full Circle is seeking a highly analytical and results-driven Performance Marketing Specialist to manage, scale, and optimize our digital advertising campaigns. This role demands strong technical expertise, deep understanding of performance metrics, and the ability to drive measurable growth across multiple paid media platforms.

Role Requirements

Bachelors/Masters degree with 35 years of proven experience managing large-scale performance marketing campaigns.

Strong proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Excellent understanding of attribution models, bidding strategies, funnels, and conversion optimization.

Hands-on experience with GA4, Google Tag Manager, Looker Studio, and A/B testing tools.

Strong analytical mindset with high attention to detail.

Effective communication and presentation skills.

Ability to manage multiple campaigns simultaneously.

Proactive, self-driven, and results-oriented.

Key Responsibilities
Paid Campaign Management

Plan, launch, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other performance channels.

Manage daily budgets, bids, and pacing to ensure optimal performance.

Monitor campaign delivery and adjust strategies to meet ROI goals.

Performance Optimization

Analyze performance metrics (CPC, CPA, ROAS, CTR, conversions) to uncover optimization opportunities.

Conduct A/B tests on audiences, creatives, landing pages, and bidding strategies.

Continuously refine audience segmentation and full-funnel targeting strategies.

Tracking & Analytics

Set up and maintain tracking using GTM, pixels, events, and UTM parameters.

Monitor campaign data via GA4, Looker Studio, and ad platform dashboards.

Ensure accurate attribution, data integrity, and cross-platform tracking consistency.

Reporting & Insights

Prepare weekly, monthly, and ad-hoc performance reports.

Provide actionable insights and recommendations based on data.

Present performance findings to marketing leadership and internal teams.

Cross-Functional Collaboration

Work with creative and content teams to develop high-performing ad assets.

Coordinate with product, web, and design teams to enhance landing pages and boost conversions.

Support overall marketing and business growth with data-backed inputs.

Why Join The Full Circle

Opportunity to work on diverse, creative, and high-impact projects.

Collaborative and dynamic work culture.

Strong opportunities for professional growth and learning.