Performance Marketing Specialist

Location:

Experience Required:

Industry:

Job Overview:

Performance Marketing Specialist

Key Responsibilities:

1. Social Media Advertising & Strategy

• Plan, create, and execute paid advertising strategies across Meta, Instagram, YouTube, and other social platforms.
• Develop monthly ad roadmaps and campaign funnels.
• Optimize campaigns for reach, conversions, and ROI.

2. Google Ads Management

• Run Search, Display, Shopping, and Video campaigns.
• Conduct keyword research and competitor analysis.
• Monitor campaign budgets, performance metrics, and optimize regularly.

3. Meta Ads Management

• Implement targeted and retargeting campaigns on Facebook & Instagram.
• Create audience segmentation and improve ad quality & performance.

4. Data Analysis & Reporting

• Track KPIs such as CPC, CPA, ROAS, Leads, and Sales.
• Prepare weekly and monthly performance reports.
• Use analytics tools to identify insights and optimize campaigns.

5. SEO Knowledge

• Work with the SEO team to maintain alignment between organic and paid strategies.
• Basic understanding of on-page, keywords, and ranking factors.

6. Collaboration & Creativity

• Coordinate with creative teams for ad creatives, videos, and copies.
• Suggest new ideas for lead generation and campaign improvement.

Minimum Requirements:

• Minimum 3 years of experience

  in performance marketing.
• Strong understanding of

  Google Ads & Meta Ads

  .
• Good knowledge of

  SEO fundamentals

  .
• Ability to analyze data and create clear reports.
• Strong communication and decision-making skills.

Preferred Skills:

• Experience in e-commerce or digital marketing agencies.
• Knowledge of tools like Google Analytics, Google Tag Manager, Meta Business Suite, and SEMrush/Ahrefs (optional).
• Creative thinking and problem-solving ability.