Performance Marketing Specialist

Job Description

The Performance Marketing Specialist is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members.

Responsibilities:

• Plan, develop, and implement SEM strategies.
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimise copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimisation
• Research and analyse competitor advertising links

Requirements:

• Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools
• Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Past experience in the education industry is preferable

Job Types: Full-time, Permanent

Pay: ₹30,600.17 - ₹100,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• What is your relevant work experience in Performance Marketing?
• What is your current salary per month?
• What is your expected salary per month?
• What is your notice period in days?
• Are you comfortable with the job location (Sector-2, Noida)?

Work Location: In person