Performance Marketing Specialist

Job Tittle : Performance Marketing Specialist

Location : Gurugram

JOB

The Performance Marketing Specialist at MAX@Home is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role requires taking complete accountability in working closely with the Command Center and Unit stakeholders to ensure every generated lead is promptly contacted and effectively converted.

Responsibilities

1. Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
2. Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, and social media platforms (Facebook, Instagram, etc).3. App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.4. Maintain Lead Quality: Closely coordinate with the Command Center to ensure leads quality and conversion

5. Conversions: Closely coordinate with the Command Center and Units to ensure that leads generated are getting contacted, follow up and converted in the agreed TATs

6. Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
7. Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).8. Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.9. Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.10. Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.

11. Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.

Preferred candidate profile

1. Educational Background: Holds a degree in Marketing, Business Administration, or a related field.2. Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.3. Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.4. Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. 5. Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.6. Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

Interested candidates may send their profiles

deen.dayal@maxhealthcare.com

Regards