Performance Marketing Specialist

Managing, improving and optimizing performance marketing for the DTC efforts at Fleck

📍 : Noida, sector 132

Experience: 2- 3 years

About the Role

We're seeking a data-driven Performance Marketing Specialist to manage and optimize our paid & organic advertising campaigns across digital platforms. You'll be responsible for driving measurable ROI through strategic campaign management, focusing on both our domestic market and international expansion

Core Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta, (Facebook/Instagram/whatsapp), and other relevant platforms

Analyze campaign performance metrics and provide actionable insights through weekly/monthly reports

Implement A/B testing strategies for ad creatives, landing pages, and audience targeting

Track and improve key metrics: ROAS, CAC, conversion rates, and customer lifetime value

Marketing Automations

Oversee existing customer journey automations to ensure optimal performance

Design and implement new automated journeys to enhance customer experience

Email and

Analyze performance metrics and market trends to optimize broadcast and email campaigns

Develop and execute strategic plans to improve conversion rates

Monitor campaign analytics to identify opportunities for enhanced engagement

Requirements

• 2-4 years of hands-on experience in performance marketing, preferably in e-commerce/lifestyle brands

Preferred Qualifications

• Experience in luxury/premium product marketing
• Knowledge of international marketing, especially in Australia/US/UK markets
• Familiarity with marketplace advertising 
• Understanding of gifting and festive season consumer behavior