Job Description At Growth Track Info Tech, we are looking for Social Media Specialist, who can think and understand the pulse of the brand. KRAs Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Setup and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions Identify consumers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Requirements Proven work experience in Social Media. Expertise on different platforms of Social Media like Instagram, Facebook, LinkedIn etc. Excellent writing and editing skills in English Expertise in creativity and content curation Ability to meet deadlines Certification in Digital Marketing MoreDetails: Designation: Social Media Executive/Social Media Specialist Experience: 2-5Years Work Location: A-62, Block A, Sector 2, Noida, U.P. (Nearest Metro Station- Sector-15, Noida) Website: https://thegrowthtrack.com Job Type: Full-time Pay: ₹30,000.00 - ₹60,000.00 per month Benefits: Health insurance Provident Fund Application Question(s): Are you comfortable with the job location (Sector-2, Noida)? How many years of experience do you have in Social Media? What is your current salary per month? What is your expected salary per month? What is your notice period in days? Work Location: In person
Job Description The Performance Marketing Specialist is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities: Plan, develop, and implement SEM strategies. Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimise copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimisation Research and analyse competitor advertising links Requirements: Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Past experience in the education industry is preferable Job Types: Full-time, Permanent Pay: ₹30,600.17 - ₹100,000.00 per month Benefits: Health insurance Provident Fund Application Question(s): What is your relevant work experience in Performance Marketing? What is your current salary per month? What is your expected salary per month? What is your notice period in days? Are you comfortable with the job location (Sector-2, Noida)? Work Location: In person