Performance Marketing

Company Description

Oktobuzz, founded in 2013, is a digital communication agency committed to creating impactful digital campaigns to accelerate brand growth. Known for its client-centric approach, Oktobuzz has been recognized among the top 15 most effective independent digital agencies in India as per the Effie Index. With a 92.8% client retention rate over the last 3 years, the agency prides itself on its happy work environment, featured in international documentaries and publications. They offer a full range of digital marketing services including brand consultancy, social media marketing, performance marketing, and more.

Position: Jr. Performance Marketing Executive

Location: Andheri East , MIDC, Mumbai

Industry: Media / Advertising

Job Brief: We are looking for a Junior Performance Marketing Executive with 6-1 year of hands on experience in paid media. You will be responsible for planning, executing, and optimizing campaigns across India for multiple brands. The role covers lead generation, brand awareness and e-commerce sales, with a strong focus on ROI, budget management, and performance reporting.

Responsibility:

• Plan and run campaigns for leads, sales, brand awareness, store visits, and followers.
• Manage campaigns for e-commerce, retail, and other industries.
• Run ads on Meta, Google, YouTube, LinkedIn, Amazon etc...
• Use advanced targeting and retargeting to reach the right audience.
• Test different creatives, ad copies, and strategies to improve results.
• Track important numbers like cost per lead (CPL), return on ad spend (ROAS), cost per acquisition (CPA), and clicks/views.
• Manage budgets and make sure money is spent wisely.
• Share clear weekly and monthly reports with insights and suggestions.
• Work closely with creative teams to make ads that connect with people.
• Stay updated on new trends, ad formats, and changes in advertising platforms.

Requirement :

• 6-1 year of hands on experience in performance marketing.
• Strong skills in Meta Ads Manager, Google Ads, YouTube Ads, LinkedIn Campaign Manager.
• Experience in both lead generation and sales-focused campaigns.
• Good understanding of analytics tools like Google Analytics, Meta Insights, and Data Studio.
• Experience in handling campaigns for different markets and audiences.
• Good communication, time management, and problem-solving skills.
• Agency experience (preferred).

Skills Required :

• Running ads on Facebook, Instagram, Google, YouTube, and LinkedIn
• Targeting and retargeting audiences
• Making and briefing creatives that work
• Tracking budgets and ROI
• Analyzing campaign data and making improvements
• This position is for someone who has experience in running ads on these marketplace platforms.

Joining Date: Immediate

WFO -5 days a week

P.S. Kindly share CV with the subject line of Performance Executive position at rakhee@oktobuzz.com