Performance Marketing Manager

Role Overview:

As the Performance Marketing Manager, you will be responsible for planning, executing, optimizing, and scaling data-driven digital marketing campaigns. You will lead initiatives across paid media, SEO, email marketing, and affiliate marketing to meet customer acquisition, ROAS, and growth targets.

This role is ideal for someone who is analytical, results-driven, and passionate about digital growth in the health and wellness space.

Key Responsibilities:

• Develop and manage paid acquisition campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
• Optimize campaign performance to improve KPIs such as ROAS, CPA, CTR, and LTV.
• Collaborate with content and creative teams to ensure high-performing ad creatives and landing pages.
• Own and manage marketing budgets with a focus on ROI and efficiency.
• Conduct regular A/B testing of ad copy, visuals, landing pages, and audience segmentation.
• Monitor and report on campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, and Shopify Analytics.
• Drive growth through email marketing and retargeting funnels (Klaviyo or equivalent).
• Work closely with SEO, influencer marketing, and affiliate teams to support an integrated marketing strategy.
• Stay current with digital trends, platform updates, and best practices in performance marketing.
• Implement strategies to scale international growth across North America, Europe, and other key markets.

Qualifications:

• 5–8 years of experience in performance or digital marketing, preferably in eCommerce or health & wellness industries.
• Proven track record managing paid ad accounts with $50K+/month budgets.
• Deep expertise in Meta Ads, Google Ads, and email marketing platforms like Klaviyo.
• Strong analytical skills and experience using Google Analytics, GA4, and ad tracking tools.
• Ability to interpret data, draw insights, and implement optimizations.
• Excellent written and verbal communication skills.
• Experience with Shopify or other eCommerce platforms is a plus.
• Passion for health, wellness, and a proactive lifestyle is highly preferred.

Why Join Wellness Extract?

• Be part of a fast-growing, mission-driven brand.
• Work in a collaborative and innovation-focused environment.
• Opportunities for career growth in a rapidly expanding global business.
• Health and wellness benefits, flexible working, and a supportive culture.