Performance Marketing Manager

Skills:

Company Overview

Job Overview

mid-level position designed for professionals with 3 to 6 years of experience in performance marketing.

Qualifications And Skills

• Proven experience in performance marketing with a focus on digital channels, digital branding, and lead generation campaigns.
• Proficiency in Google Ads, Facebook Ads, and Media Planning (Mandatory skill) along with a deep understanding of platform algorithms.
• Experience in campaign management with a track record of executing successful campaigns with measurable results and KPIs.
• Strong skills in conversion rate optimization to improve lead quality and enhance user journey efficiencies across digital platforms.
• Expertise in paid social strategies to drive awareness, engagement, and conversions through paid social media advertising.
• Ability to analyze and interpret data to generate insights and inform marketing strategies that meet company objectives.
• Excellent communication skills with the ability to work collaboratively across teams to align marketing strategies with business goals.
• Proven ability to handle multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
  

Roles And Responsibilities

• Develop and execute comprehensive performance marketing strategies to meet and exceed client goals and objectives.
• Manage digital marketing campaigns from conception to execution, including monitoring and reporting on performance metrics.
• Optimize campaigns by employing A/B testing, creative iteration, and budget management to maximize ROI.
• Collaborate with design, content, and analytics teams to create engaging and cohesive online brand messaging.
• Analyze and report on campaign performance, identifying trends, insights, and opportunities for growth and improvement.
• Conduct competitor analysis to stay informed about industry changes and adjust strategies accordingly.
• Lead and mentor junior team members to foster a supportive learning and growth environment within the team.
• Engage with external partners and platforms to stay updated on new tools, technologies, and best practices in digital marketing.