Performance Marketing Manager

Job descriptionPosition Summary

We are seeking a highly skilled and results-driven Senior Performance Marketing Manager to take full ownership of all paid advertising for our phone case e-commerce store. This is a crucial, high-impact role for a strategic and vision-driven leader who is a hands-on expert on all major advertising platforms. You will be responsible for managing, optimizing, and scaling our campaigns across Meta (Facebook & Instagram), Amazon, Google, Flipkart, Snapchat, and LinkedIn.

The primary goal of this position is to consistently increase our Return on Ad Spend (ROAS) and drive significant revenue growth. You will build and execute a holistic, multi-platform advertising strategy, from new account setup to advanced performance monitoring.

Key Responsibilities

• Multi-Platform Campaign Management: Develop, launch, and manage all paid advertising campaigns across a diverse set of platforms, including:
• Meta Ads: Strategic management of Facebook and Instagram campaigns, including dynamic product ads, catalog sales, and audience segmentation.
• Amazon Ads: Expert handling of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to dominate the marketplace.
• Google Ads: Proficiency in Google Search, Shopping, and Performance Max campaigns to capture high-intent traffic.
• Flipkart Ads: Utilize Flipkart's advertising tools to maximize product visibility and sales on India's leading e-commerce platform.
• Snapchat Ads: Create engaging, full-screen ads to reach a key demographic and drive conversions.
• LinkedIn Ads: Strategically use LinkedIn for brand awareness or to target B2B audiences with our corporate-focused products.
• Performance Monitoring & Optimization: Meticulously monitor campaign performance, analyze data, and implement optimization strategies to improve key metrics such as ROAS, CPA, and CTR.
• Strategy & Budgeting: Build a cohesive, cross-platform advertising strategy with a clear vision for growth. Effectively manage and allocate a significant budget across all channels to achieve maximum efficiency and return.
• Revenue Generation: Be accountable for driving a substantial increase in online revenue through paid advertising. You will identify and capitalize on new opportunities to scale our ad spend profitably.
• Reporting & Analysis: Generate detailed performance reports with actionable insights and strategic recommendations for the executive team.

Qualifications

• Extensive Experience: Minimum of 2+ years of hands-on, verifiable experience in managing large-scale paid advertising campaigns for an e-commerce business.
• Platform Mastery: Proven expertise and a deep understanding of the unique features and best practices for each of the following platforms:
• Meta Ads Manager
• Amazon Ads
• Google Ads
• Flipkart Ads
• Snapchat Ads
• LinkedIn Ads
• Analytical Prowess: Exceptional analytical and quantitative skills with the ability to interpret complex data and make data-driven decisions.
• Strategic & Vision-Driven: A forward-thinking and strategic mindset with a proven ability to build and execute a long-term advertising vision that drives business growth.
• E-commerce Background: Strong preference for candidates with experience in the phone case, accessories, or consumer electronics sectors.
• Communication: Excellent verbal and written communication skills for reporting and collaboration.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

• To ensure you're a great fit for this role, we ask that you carefully read the full job description. If you have, please confirm

Education:

• Master's (Preferred)

Experience:

• Performance marketing: 2 years (Preferred)

Work Location: In person