Performance Marketing Manager

About the company:

HomeEssentials is India's digital-first D2C Home & Lifestyle brand.

We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered.

What sets HomeEssentials apart is its commitment to innovation, quality, and versatility.

HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living.

With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements.

Website - https://homeessentials.in/

Instagram- https://www.instagram.com/homeessentials.insta

Linkedin- https://www.linkedin.com/company/homeessentialsindia

Position Overview:

We are seeking a dynamic and results-oriented Performance Marketing Manager. The ideal candidate should have 5 - 8 years of experience in performance marketing, with a proven track record of driving improved ROI and ROAS.

Key Responsibilities

Strategy

Creatives and Ad copies

Customer Acquisition

Remarketing

Execution of Campaigns

Daily Monitoring

Optimization

A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies.

Data Analysis

Reporting

Scale

Collaborate with cross-functional teams

Explore other Growth Initiatives:

Requirements

Minimum 5 years of experience

Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns

Google Merchant Center

Google Analytics (GA4), conversion tracking, and audience segmentation

high ROAS

●     Ability to handle team of Performance Marketers.

●     Should have handled the budgets in the range of INR 2Cr -10Cr

●     Strong analytical skills with the ability to interpret data and drive actionable insights.

●

Google Display & YouTube Ads

●     Self-motivated, data-driven, and results-oriented mindset.

Qualifications:

third-party automation tools

Meta Ads and cross-channel performance marketing

●     Prior experience working with DTC or marketplace-focused brands.