Performance Marketing Manager

Job Description

Job Description The SEM Manager is accountable for successfully managing paid search campaigns for enterprise-level clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members. Responsibilities:  Plan, develop, and implement SEM strategies.  Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns  Track, report, and analyse website analytics and PPC initiatives and campaigns  Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies  Optimise copy and landing pages for paid search engine marketing campaigns  Perform ongoing paid keyword discovery, expansion and optimisation  Research and analyse competitor advertising links Requirements:  Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing  Well-versed in performance marketing, conversion, and online customer acquisition  Up-to-date with the latest trends and best practices in search engine marketing  In-depth experience with bid management tools  Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc)  Strong analytical skills and experience generating SEM reports  Familiarity with A/B and multivariate experiments  Working knowledge of HTML, CSS, and JavaScript development and constraints  Past experience in the education industry is preferable. Job Type: Full-time Pay: ₹331,876.31 - ₹987,233.13 per year Schedule: Day shift Work Location: In person