Performance Marketing Manager

Ethics Innovations

3 - 8 years

5 - 10 Lacs

gurugram

Posted:22 hours ago| Platform:

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Skills Required

digital marketing sem seo performance marketing analytics reporting ctr cpm ppc marketing automation pla cpr paid search cpv e-commerce display advertising d2c cpa cpc scaling acquisition campaigns cpl competitive analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Performance Marketing Manager (D2C or e-commerce)

Location: Gurugram

Department: Marketing

Reports to: Director of Strategy

Key Responsibility

Plan, launch, and manage performance campaigns across
social, SEM, and display
channels.
Analyze campaign performance using
quantitative data and analytics tools
(Google Analytics, Search Console, etc.) to identify opportunities and optimize results.
Manage a
monthly marketing budget of 1015 lakh
, ensuring efficient spend and ROI.
Conduct
root cause analysis
to identify performance issues and implement corrective actions.
Build and maintain
performance dashboards and reports
to communicate key metrics (ROI, CPA, CTR, CPL, conversions, etc.).
Collaborate with
creative, content, and product teams
to test new strategies and ad formats.
Continuously improve
campaign efficiency, conversion rates, and cost per acquisition
.
Stay updated with
industry trends, new ad formats, and emerging platforms
to drive innovation.

Qualification & Experience

3–6 years of experience in
performance or paid media marketing
, preferably in
D2C or e-commerce
.
Proven expertise in
Google Ads, Meta Ads Manager, and other paid platforms
.
Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Demonstrated success in
scaling acquisition campaigns
with a focus on ROI.
Excellent
communication, presentation, and project management
skills.
Bachelor’s degree in
Marketing, Business, or a related field
.

Key Skills Required

#FMCG #D2C #E-commerce #OTC

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