Performance Marketing Manager

2 - 5 years

3 - 5 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • We are looking for a

    results-driven Performance Marketing professional

    to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate is data-oriented, creative-minded, and passionate about driving measurable business growth through performance channels.

  • Plan, execute, and optimize paid campaigns on

    Meta (Facebook & Instagram), Google Ads, YouTube, and other performance platforms

  • Manage

    lead generation, e-commerce, and brand performance campaigns

  • Monitor daily performance metrics like

    CPL, CPA, ROAS, CTR, and conversions

  • Conduct

    A/B testing

    on creatives, copies, landing pages, and audiences
  • Analyze data and prepare

    weekly/monthly performance reports

  • Coordinate with

    creative, design, and content teams

    to deliver high-performing ads
  • Track pixels, events, and conversions using

    Google Analytics, Meta Pixel, GTM

  • Identify growth opportunities and scale winning campaigns
  • Stay updated with the latest trends, algorithms, and best practices in performance marketing

Required Skills & Qualifications:

  • Hands-on experience with

    Meta Ads & Google Ads

    (mandatory)
  • Strong understanding of

    performance funnels, audience targeting, and remarketing

  • Experience with

    lead forms, landing pages, and conversion optimization

  • Working knowledge of

    Google Analytics, Google Tag Manager, and Ads Manager

  • Ability to analyze data and take

    actionable insights

  • Good communication and coordination skills
  • Strong problem-solving and analytical mindset

Good to Have:

  • Experience in

    agency environment

  • Knowledge of

    e-commerce performance campaigns

  • Basic understanding of

    SEO, CRO, and email marketing

  • Experience handling

    high ad budgets

What We Offer:

  • Opportunity to work on

    diverse brands and industries

  • Fast-paced learning and growth environment
  • Collaborative and creative work culture

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