Performance Marketing Manager

About Us:

Position Overview:

Key Responsibilities:

• Campaign Strategy & Execution:

  Develop and implement performance marketing strategies to drive traffic, leads, and sales across all digital channels (Google Ads, Facebook Ads, Instagram, Display, YouTube, etc.).
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• Budget Management:

  Oversee paid media budgets, optimizing ad spends to ensure maximum ROI and effective resource allocation. 

• Performance Optimization:

  Analyze campaign performance data and make recommendations for continuous improvement and scaling. A/B testing, targeting strategies, and creative optimizations will be key to this role.
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• Data Analysis & Reporting:

  Track, measure, and report on performance metrics (CPC, CPA, ROAS, CTR, etc.), ensuring that KPIs are met and exceeded.
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• Collaboration:

  Work closely with the creative, content, and product teams to develop effective campaigns that resonate with target audiences.
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• Market Research:

  Stay up-to-date with industry trends, competitor activity, and new advertising platforms to drive innovation and maintain a competitive edge.
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• Conversion Rate Optimization (CRO):

  Collaborate with the website optimization team to improve landing page effectiveness and user experience.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, digital advertising, or a related role.
• In-depth knowledge of digital advertising platforms, including Google Ads, Facebook, Instagram, YouTube, and others.
• Proficient in analytics tools like Google Analytics, Facebook Ads Manager, and Excel (or similar).
• Strong understanding of KPIs and performance metrics (CPC, CPA, ROAS, etc.).
• Proven ability to optimize campaigns and drive measurable results.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications:

• Experience in managing large-scale digital campaigns.
• Familiarity with programmatic advertising.
• Experience in e-commerce or tech-related industries.

Google Ads or Facebook Blueprint certification.