Job
Description
Performance Marketing Manager / Digital Marketing Manager Location: Gurgaon Experience: 5+ years Full-Time We're on a mission to reimagine the hospitality experience - and we’re looking for a Performance Marketing Specialist who can fuel that growth through smart, data-driven campaigns across Google and Meta platforms. This is a unique opportunity to join a fast-moving startup in the hospitality space. You don’t need experience in our industry—but you must be a master of understanding audiences, segmenting them effectively, and crafting campaigns that convert. If you love experimenting with AI tools to optimize your work, you’ll thrive here. What You’ll Do Own and operate end-to-end paid marketing campaigns on Google Ads and Meta (Facebook/Instagram) Ads Conduct audience research and segmentation to tailor campaigns to travelers, urban explorers, digital nomads, and more Use AI tools like ChatGPT, Midjourney, or Perplexity to generate copy, ideas, prompts, and creative variants to scale campaigns Continuously test creative formats, targeting options, bidding strategies, and messaging for maximum impact Analyze performance data, track KPIs (e.g., ROAS, CAC, CTR), and report findings weekly Collaborate with cross-functional teams (brand, product, design, partnerships) to align messaging and marketing goals What We’re Looking For 5+ years of experience running and optimizing paid media campaigns (Google & Meta required) Deep understanding of audience psychology and funnel behavior Ability to design and execute audience-first strategies across channels Strong grasp of performance metrics and A/B testing methodologies Self-starter who thrives in a startup environment—you take ownership, seek clarity, and move fast Experience with AI tools and prompt engineering to speed up content generation and ideation Excellent communication and project management skills Bonus Points (Nice to Have) Experience in a direct-to-consumer, lifestyle, or travel brand Familiarity with tools like Looker Studio, Segment, Klaviyo, or Webflow Understanding of conversion-focused landing page design and CRO. Show more Show less
