Performance Marketing Manager

About the Role:-

We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.

Key Responsibilities:-

• Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
• Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
• Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

What We’re Looking For :-

• 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
• Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
• Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
• A creative and collaborative approach to working with design and content teams.

Job Types: Full-time, Permanent

Pay: From ₹347,526.93 per year

Work Location: In person