Performance Marketing Manager

5 years

0 Lacs

Posted:7 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

🔷 About Alcor Getaways

Kumbhalgarh, Udaipur, Jawai, Mashobra, Kasauli, Manali, Jim Corbett, and Dhanaulti

50+ resorts by March 2026

🟡 Role Summary

results-oriented and analytical Performance Marketing Manager

As the Performance Marketing Manager, you’ll design, execute, and optimize campaigns while collaborating with creative, product, and analytics teams to scale customer acquisition and revenue.

🔻 Key Responsibilities

  • Develop strategy & execute campaigns:

    Create and implement performance marketing strategies across paid search (SEM/PPC), paid social (Meta/LinkedIn), display, affiliates, and remarketing.

  • Manage budget & ROI:

    Own and allocate budgets effectively to maximize impact and ensure campaigns hit revenue and efficiency targets.

  • Analyze & optimize performance:

    Track KPIs such as ROI, CAC, ROAS, CTR, and CPL. Use insights to continuously optimize campaigns.

  • Conduct testing:

    Manage A/B tests for ad copy, targeting, landing pages, and creatives to improve conversion rates.

  • Collaborate cross-functionally:

    Work closely with design and content teams to create high-performing ad assets, and align with sales/revenue teams for seasonal demand strategies.

  • Stay current:

    Keep updated on industry trends, platform updates, and new ad technologies to maintain a competitive edge.

  • Create reports:

    Deliver clear, actionable campaign reports and executive summaries for leadership.

  • ✅ Required Skills & Qualifications

    • Bachelor’s degree in Marketing, Business, or related field.

    • 3–5+ years of hands-on experience in

      performance marketing

      (paid media & acquisition focus).

    • Proven track record managing

      Meta Ads & Google Ads

      campaigns with strong ROI.

    • Proficiency with

      Google Analytics (GA4), Tag Manager, and attribution models

      .

    • Strong analytical skills with ability to interpret and act on campaign data.

    • Experience managing monthly ad budgets and optimizing for performance.

    • Excellent communication, presentation, and project management skills.

    • Data-driven mindset with curiosity and a passion for continuous learning.

  • ⭐ Preferred Skills

    • Experience in hospitality, travel, e-commerce, or growth-stage companies.

    • Knowledge of

      marketing automation & CRM systems

      .

    • Relevant certifications (Google Ads, Meta Blueprint, etc.).

  • 🌟 What We Offer

    • Competitive salary + performance incentives.

    • Exposure to

      multi-location boutique resorts

      with diverse guest segments.

    • Freedom to experiment with high-growth campaigns.

    • Direct impact on scaling a hospitality brand from

      20+ resorts today to 125+ by 2028

      .

  • Head of Digital Marketing


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