Performance Marketing Manager

About Company:

AERAN LAB (I) PVT. LTD., is a leading pharmaceutical company of India, promoted by Dr.Sanjeev Agarwal,established in 2006 in the field of Diabetics, Arthritis, weight management, orthopedics,obstetrics/gynaecology and dentistry.Our goal is to help the community to lead healthy life by delivering quality products at affordable & accessible medication that satisfy urgent medical needs.

Performance Marketing Manager - Duties & Responsibilities

Strategy Development

• Develop and execute performance marketing strategies to achieve business goals.
• Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

• Manage and optimize paid marketing campaigns on platforms such as Google Ads,Facebook Ads, Instagram, and LinkedIn.
• Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

• Allocate and manage the marketing budget effectively to maximize ROI.
• Track and report on spending to ensure campaigns remain within budget.

Collaboration

• Work closely with creative and content teams to develop compelling ad creatives and messaging.
• Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Conduct competitive analysis to identify opportunities and threats in the market.

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2-3 years of performance or digital marketing experience.
• Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.

Office Timing : 10A.M to 7 P.M

Monday to Saturday

Job Type: Full-time

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits:

• Internet reimbursement

Application Question(s):

• Where do you Live in Mumbai?

Experience:

• Performance marketing: 2 years (Required)

Work Location: In person