Performance Marketing Manager

As a Performance Marketing Manager for Google and Meta (Facebook, Instagram), your primary responsibility is to develop, implement, and optimize paid advertising campaigns on these platforms to drive business growth. You will manage budgets, analyze performance data, and continuously enhance campaign strategies to maximize ROI. - Plan, execute, and oversee paid advertising campaigns on Google Ads and Meta. - Create and refine campaign strategies based on data analysis, audience research, and business objectives. - Allocate and manage marketing budgets efficiently across campaigns and platforms. - Monitor campaign performance and implement optimizations to enhance ROAS, CPA, CTR, and other key metrics. - Develop and execute A/B tests on ad creatives, targeting, and campaign elements to determine optimal strategies. - Analyze campaign data using tools such as Google Analytics, Meta Ads Manager, and Google Tag Manager to derive actionable insights. Requirements for this role: - Proven hands-on experience in running and optimizing paid campaigns on Google Ads and Meta platforms. - Strong analytical skills. - Technical proficiency with tools like Google Analytics, Google Ads, Meta Ads Manager, and Google Tag Manager. - Excellent communication skills. - Creative thinking capabilities. - Budget management expertise. - Teamwork abilities. - Problem-solving skills. - Strategic thinking aptitude. About the Company: The company offers end-to-end solutions harnessing the power of process automation and data analytics, empowering businesses to enhance their performance through data-driven growth and operational strategies.,