Performance Marketing Manager in Thane (Hybrid)

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Google Ads and Meta (Facebook, Instagram).
• Create and refine campaign strategies based on data analysis, audience research, and business goals.
• Allocate and manage marketing budgets effectively across campaigns and platforms.
• Monitor campaign performance and implement optimizations to improve ROAS, CPA, CTR, and other key metrics.
• Develop and run A/B tests on ad creatives, targeting, and campaign elements to identify what works best.
• Analyze campaign data using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager to generate actionable insights.
• Collaborate with creative, content, and sales teams to ensure alignment and achieve business goals.
• Stay updated on the latest trends, platform changes, and best practices in performance marketing.
  

Requirements

• Hands-on experience: Proven experience in running and optimizing paid campaigns on Google Ads and Meta platforms.
• Analytical skills: Strong analytical and problem-solving skills with the ability to interpret data and identify trends.
• Technical proficiency: Familiarity with Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, and other relevant tools.
• Communication skills: Excellent written and verbal communication skills for reporting, presentations, and collaboration.
• Creative thinking: Ability to develop creative ad concepts and optimize ad copy for maximum impact.
• Budget management: Experience in managing large advertising budgets and optimizing spend for maximum ROI.
• Teamwork: Ability to collaborate effectively with cross-functional teams.
• Problem-solving: Ability to identify and resolve campaign performance issues.
• Strategic thinking: Ability to develop and implement data-driven marketing strategies.