Performance Marketing Lead

Position : Performance Marketing Lead

Experience : 4 to 6 yrs

Location : Sec- 63, Noida

Working days : 6 days

Industry : Candidate from Marketing Agency Only

URL : www.outcasts.in

Job Summary:

As a PPC Expert, you will be responsible for planning, implementing, and managing the company's overall PPC (Pay Per Click) strategy. Your primary goal will be to maximize ROI by driving relevant and high interest converting audiences to the Brand’s website and ensuring effective budget utilization.

Responsibilities:

Campaign Strategy & Management:

● Develop & Execute, and manage PPC campaigns across Facebook Google Ads (Google Search, Google Display,) YouTube Ads, Snapchat ads.

● Conduct thorough keyword research and selection for each campaign & Product collection.

● Create and optimize ad copy to ensure relevance and quality score improvements.

● Plan landing pages to maximize conversion rates.

Performance Monitoring & Analysis:

● Monitor and analyze campaign performance metrics such as CTR (click- through rate), CPC (click per cost), CPA (click per acquisition), and ROI.

● Generate detailed reports to communicate performance and insights to stakeholders.

● Utilize tools like Google Analytics, clarity and first party attribution tools to assess traffic quality and campaign impact.

Budget Management:

● Allocate and manage budgets effectively across various campaigns.

● Ensure budget optimization to achieve maximum results within the allocated spend.

● Bid & Budget Optimisation

A/B Testing & Optimization:

● Conduct A/B testing on ad creatives and landing pages to identify high-performing variations.

● Continuously optimize campaigns based on data-driven insights.

Competitor Analysis:

● Perform regular competitor analysis to stay ahead in the market.

● Identify and capitalize on industry trends and opportunities.

Required Qualifications and Skills:

● Bachelor's degree in Marketing, Advertising, Business, or a related field.

● Facebook & Google Ads certification required.

● Proven experience of minimum 4-6 years in managing Google Ads campaigns and other PPC platforms, preferably in an agency or digital marketing environment.

● Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, clarity, etc

● Excellent written and verbal communication skills.

● Strong attention to detail and organizational skills.

● Ability to work independently and as part of a team /Agency partners.

● Up-to-date with the latest trends and best practices in PPC and digital marketing.

Interested may drop their CV at - hr@outcasts.in or reach us at 9667752994