Performance Marketing Specialist

Experience : 4–5 years Location : Noida Department : Marketing Key Responsibilities : Plan, execute & manage PPC campaigns (Google, Facebook, YouTube, Snapchat). Conduct keyword research & optimize ad copy and landing pages. Monitor CTR, CPC, CPA, ROI; report insights using tools like Google Analytics & Clarity. Manage and optimize budgets across platforms. Run A/B tests for creatives & landing pages; drive continuous performance improvement. Conduct competitor analysis to identify market trends & opportunities. Requirements : Bachelor’s in Marketing/Advertising/Business. Google & Facebook Ads certified. 4–5 years’ hands-on PPC experience, preferably in an agency. Strong analytical, communication & organizational skills. Proficient in Google Analytics & other attribution tools. Team player with up-to-date knowledge of PPC trends Interested candidates can apply at: shruti.sahni@outcasts.in Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Work Location: In person